Designer Showcase: Introducing Rock Avenue!

Promo ImagePhilly turned out and turned up on June 18th as Armour welcomed Philadelphia Eagles Safety Malcolm Jenkins in our exclusive summer designer showcase featuring his stylish bow tie and pocket square collection, ROCK AVENUE!

Jenkins and his staff was on hand all evening to met our eager customers who shopped and enjoyed a special Father’s Day discount on their purchases. A local media crew from 6abc Action News/FYI Philly and NFL Films were also in the house filming various segments for future broadcasts featuring Rock Avenue’s electrifying arrival on Fabric Row. Throughout the showcase folks were grovin’ to the funkdafied sounds provided by Maggy’s Rooftop Aerial while they enjoyed chilled shrimp cocktail and sipped our signature spiked lemonade. Still, amidst all the hoopla of the night, Jenkins found time to show any and everyone one who asked him, how to tie a bow tie. One lucky shopper even won a free bow tie and pocket square courtesy of Rock Avenue. All in all it was a very cool evening.

That’s just how we roll at Armour. Here’s a photo recap:

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Malcolm Jenkins discusses his fashion-forward bow tie company, Rock Avenue, with 6abc Action News.

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Jenkins shows 6abc Action News reporter Jeff Skversky how to tie a bow tie.

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Jenkins aim to teach us how to tie a bow ties was actually more effortless than it was endless.

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

For Jenkins, it’s about representing individual style.

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

NFL Films dropped by to interview Jenkins about his Rock Avenue collection and his life beyond the field.

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

A happy father and daughter spend some quality shopping time at Armour.

Philadelphia - 2015-Armour men's clothing store, 704 S. 4th street. Malcolm Jenkins co-hosts an exclusive summer Designer Showcase featuring his fashion-forward bow tie company, Rock Avenue

Beards rule, even on Rock Avenue!

Photos courtesy of KCBrown Photography.

For more photos from our designer showcase, check out our official blog fabricofaman.tumblr.com

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