The Story

ARMOUR Philadelphia is an online boutique offering a curated selection of casual menswear and accessories.

Established in 2013, ARMOUR initially started as a brick and mortar boutique nestled in the heart of Philadelphia’s historic Fabric Row, offering contemporary menswear and accessories from  emerging designers and brands.

ARMOUR is now focused solely online, but still retains the same spirit of the brick and mortar store. Sourcing the most inspiring brands and accessories available remains a key focus, but as the demands of the retail environment have changed, ARMOUR has evolved.

With ARMOUR online, you can stay abreast of the latest trends in menswear and style tips in STYLEWATCH. Discover new inspiration and ideas with a surprisingly sentimental yet virtual journey through stylish and artistically flavored in our ongoing blog series FABRIC OF A MAN. Get to know some of our favorite Philly artists, designers, stylists and other professionals in COMMUNITY.

ARMOUR is the creative brainchild of David Grimes, a Philly native and former Brooklyn resident, who simply wanted more out of life. In 2012, having worked for well over 20 years in Human Resources for Fortune 500 corporations based in Philadelphia, New York and the UK, he sought new challenges from a more creative career path. “I’ve always been a rather analytical person by nature, but I am also a creative thinker,” says Grimes. I love men’s fashion and I wanted to explore new creative opportunities in my career. Opening a men’s boutique in Philly was the calling I just couldn’t ignore.”

The boutique’s name was inspired by the historical concept of armor, a commonly used protective military uniform for men (and women) forged in battle. Today, ARMOUR Philadelphia continues to provide the classic male civilian uniform with an equally distinctive collection of menswear.