Armour Holiday 2021 Roundup – December PopUp Shop Event

This Fall from December 3rd through December 5th our pop-up shop kicked off at Philly’s Old City Collective just in time for holiday shopping! Our new gear featured: graphic sweaters and shirts from Loft 604; fitted activewear from WRK; graphic crew shirts and hoodies from Brooklyn designer Michael Graham’s Savant Studios; hats and caps from Simon and Mary and SoundOff Design; waterproof carryalls from Rains; stylish socks from Conscious Step; collectible artwork from artist Naylon Mitchell and of course in-store-only items including custom bombers and shirts from Andrew Nowell and rustic up-cycled jewelry from local artist Brian Bazemore.

Perhaps the most memorable moment was when Prajjé Oscar, a leading design contestant on Bravo’s long-running reality series “Project Runway,” casually dropped by to say hello and connect. (He was a real breathe of fresh air!) It was also cool to see several of our former models come out to shop, support us and even randomly model some of our new gear! From local shoppers to friends both old and new to weekend visitors, it was nothing but fun times all around.

Here are a few highlights from our three day pop-up shopping event: