The Story

ARMOUR Philadelphia  started out as a brick and mortar in 2013 located Philadelphia, is an online boutique offering a cleverly curated selection of menswear and accessories from the most inspiring brands and designers from around the world.

ARMOUR is the creative brainchild of David Grimes, a Philly native and former Brooklyn resident, who simply wanted more out of life. In 2012, having worked for well over 20 years in Human Resources for Fortune 500 corporations based in Philadelphia, New York and the UK, he sought new challenges from a more creative career path. “I’ve always been a rather analytical person by nature, but I am also a creative thinker,” says Grimes. I love men’s fashion and I wanted to explore new creative opportunities in my career. Opening a men’s boutique in Philly was the calling I just couldn’t ignore.”