The Story

ARMOUR Philadelphia an online boutique offering a curated selection of casual menswear and accessories.

Established in 2013, ARMOUR initially started as a brick and mortar boutique offering contemporary menswear and accessories, but we are now focused solely online as we continue to source for the most inspiring brands and accessories from around the world.

Although we are now focused solely online, we still retain the same spirit of our brick and mortar store by hosting Pop Up Shop events during the year.

As ARMOUR has evolved with the changing retail environment, our key focus remains – providing our customers distinctive menswear and accessories from established and emerging designers and brands.

With ARMOUR online, you can stay abreast of the latest trends in menswear and style tips in STYLEWATCH. Discover new inspiration and ideas with a surprisingly sentimental yet virtual journey through stylish and artistically flavored in our ongoing blog series FABRIC OF A MAN. Get to know some of our favorite Philly artists, designers, stylists and other professionals in COMMUNITY.

ARMOUR is the creative brainchild of David Grimes, a Philly native and former Brooklyn resident, who simply wanted more out of life. In 2012, having worked for well over 20 years in Human Resources for Fortune 500 corporations based in Philadelphia, New York and the UK, he sought new challenges from a more creative career path. “I’ve always been a rather analytical person by nature, but I am also a creative thinker,” says Grimes. I love men’s fashion and I wanted to explore new creative opportunities in my career. Opening a men’s boutique in Philly was the calling I just couldn’t ignore.”